When competing for the same ad unit, if the Ad Rank of a cost per thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, the the: ...


Google AdWords Display Advertising exam question 1:

When competing for the same ad unit, if the Ad Rank of a cost per thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, the the:

  • keyword-targeted ad will appear above the placement-targeted ad.
  • placement-targeted ad will appear above the keyword-targeted ad.
  • keyword-targeted ad will be the only ad to appear in the ad unit.
  • placement-targeted ad will be the only ad to appear in the ad unit.

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