Which best practice is advisable when optimising ad groups within a placement-targeted display campaign?


Google AdWords Display Advertising exam question 3:

Which best practice is advisable when optimising ad groups within a placement-targeted display campaign?

  • Move automatic and managed placements into separate ad groups
  • For each ad group, target groups of placements with similar themes
  • Create a separate ad group for each placement
  • Target a broad collection of placements with a single ad group

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Which practice would be acceptable under Google’s editorial and technical requirements?

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Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

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