When optimising for the Display Network, a clear call to action (CTA) in the ad text is important in order to: ...


Google AdWords Display Advertising exam question 10:

When optimising for the Display Network, a clear call to action (CTA) in the ad text is important in order to:

  • set expectations for customers who are in various stages of the buying cycle.
  • improve the Quality Score of the ad on all Google properties.
  • identify the traffic to your website that was generated by AdWords ads.
  • increase overall impressions for the ad.

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