Google AdWords Fundametals exam questions and answers for certification.
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Google AdWords Fundamentals ➤ Question 1

What happens when a campaign consistently meets its average daily budget?

Google AdWords Fundamentals ➤ Question 2

You can use Display Planner to: …

Google AdWords Fundamentals ➤ Question 3

Which statistic indicates how often a click has led to a conversion?

Google AdWords Fundamentals ➤ Question 4

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: …

Google AdWords Fundamentals ➤ Question 5

Clyde wants to raise the profile of his dance school. A „Display Network only“ campaign can help him: …

Google AdWords Fundamentals ➤ Question 6

When setting up a Search Network campaign for a client, you want to maximise the number of clicks that their ads can get. Which bidding strategy should you use to achieve this goal?

Google AdWords Fundamentals ➤ Question 7

Negative keywords can help advertisers to refine the targeting of their ads by: …

Google AdWords Fundamentals ➤ Question 8

All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of £1.00 for your ads, and if the next most competitive bid is £0.50 for the same ad position, what is the actual amount you’d pay for that click?

Google AdWords Fundamentals ➤ Question 9

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

Google AdWords Fundamentals ➤ Question 10

You can use audience targeting to show your ads to: …

Google AdWords Fundamentals ➤ Question 11

When someone clicks your ad, the actual amount you’re charged will be: …

Google AdWords Fundamentals ➤ Question 12

Julian wants to reach potential customers based on the type of device that they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Google AdWords Fundamentals ➤ Question 13

Each campaign in your AdWords account should have a single: …

Google AdWords Fundamentals ➤ Question 14

Why should you link your client’s AdWords account to Search Console?

Google AdWords Fundamentals ➤ Question 15

Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when reorganising this client’s keywords?

Google AdWords Fundamentals ➤ Question 16

Your ad can show to a user when your targeted language matches: …

Google AdWords Fundamentals ➤ Question 17

What’s one benefit of creating multiple ad groups?

Google AdWords Fundamentals ➤ Question 18

When people search for your client’s watch repair business, they use very specific terms like „vintage watch repairs“. To show your ads for these searches, you’ll want to use: …

Google AdWords Fundamentals ➤ Question 19

Using the paid & organic report for her travel website, Karen has noticed a relatively high organic clicks/query rate for the search query Spain holidays. What does this mean?

Google AdWords Fundamentals ➤ Question 20

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours that she‘s open for business. Which campaign type is a good fit?

Google AdWords Fundamentals ➤ Question 21

Which is a benefit of advertising online?

Google AdWords Fundamentals ➤ Question 22

By monitoring ad campaign performance, an advertiser may obtain the information needed to: …

Google AdWords Fundamentals ➤ Question 23

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for this ad?

Google AdWords Fundamentals ➤ Question 24

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

Google AdWords Fundamentals ➤ Question 25

Donna sells T-shirts featuring vintage album covers. She wants people searching for unusual T-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Google AdWords Fundamentals ➤ Question 26

An advertiser has decided that they want to spend £608 per month for their campaign. How would you recommend that they set their budget in their AdWords account?

Google AdWords Fundamentals ➤ Question 27

When building a keyword list for a Display Network campaign, you should do which of the following: …

Google AdWords Fundamentals ➤ Question 28

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should bei most important for this advertiser when deciding keyword bids?

Google AdWords Fundamentals ➤ Question 29

Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Google AdWords Fundamentals ➤ Question 30

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to: …

Google AdWords Fundamentals ➤ Question 31

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Google AdWords Fundamentals ➤ Question 32

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

Google AdWords Fundamentals ➤ Question 33

Which of the following is a benefit of advertising online with Google AdWords?

Google AdWords Fundamentals ➤ Question 34

Research for a client who owns used car dealership shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Google AdWords Fundamentals ➤ Question 35

Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are £100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Google AdWords Fundamentals ➤ Question 36

What happens as a result of a search campaign consistently meeting its daily budget?

Google AdWords Fundamentals ➤ Question 37

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Google AdWords Fundamentals ➤ Question 38

You would choose to advertise on the Google Search Network if you wanted to: …

Google AdWords Fundamentals ➤ Question 39

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximising results for profit?

Google AdWords Fundamentals ➤ Question 40

Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend that she use?

Google AdWords Fundamentals ➤ Question 41

Which client would you advise to advertise on the Google Search Network?

Google AdWords Fundamentals ➤ Question 42

Which ad extension would you use for an advertiser who has a chain of restaurants?

Google AdWords Fundamentals ➤ Question 43

On the Display Network, your ads is eligible to show on a web page if your: …

Google AdWords Fundamentals ➤ Question 44

Conversion Optimiser can help drive conversions by using your conversion history and: …

Google AdWords Fundamentals ➤ Question 45

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses: …

Google AdWords Fundamentals ➤ Question 46

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Google AdWords Fundamentals ➤ Question 47

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

Google AdWords Fundamentals ➤ Question 48

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

Google AdWords Fundamentals ➤ Question 49

Your client wants to improve her ad position. What would you recommend?

Google AdWords Fundamentals ➤ Question 50

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by: …

Google AdWords Fundamentals ➤ Question 51

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of the Quality Score and: …

Google AdWords Fundamentals ➤ Question 52

Keyword Planner can help you build a new Search Network campaign by: …

Google AdWords Fundamentals ➤ Question 53

Which client would you advise to use radius targeting?

Google AdWords Fundamentals ➤ Question 54

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

Google AdWords Fundamentals ➤ Question 55

Cliff has just started working with a client who has a very disorganised AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Google AdWords Fundamentals ➤ Question 56

Print, TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Google AdWords Fundamentals ➤ Question 57

Data shows that the audience for a client’s running shoe store is women aged 35 to 50. How can you optimise this client’s Display Network campaign based on your research?

Google AdWords Fundamentals ➤ Question 58

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

Google AdWords Fundamentals ➤ Question 59

You can use Keyword Planner to identify: …

Google AdWords Fundamentals ➤ Question 60

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

Google AdWords Fundamentals ➤ Question 61

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimise this client‘s campaign to help achieve the goal?

Google AdWords Fundamentals ➤ Question 62

You would choose to advertise on the Google Display Network if you wanted to: …

Google AdWords Fundamentals ➤ Question 63

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

Google AdWords Fundamentals ➤ Question 64

Your client noticed that their ad was disapproved for editorial reasons. Why is it important for them to understand and abide by Google’s advertising policies?

Google AdWords Fundamentals ➤ Question 65

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

Google AdWords Fundamentals ➤ Question 66

How can you see if people are searching for your client’s services during the early morning and evening hours?

Google AdWords Fundamentals ➤ Question 67

Tom wants to promote his windscreen repair company’s emergency service by reaching people exactly when they’re searching for help. Which campaign type is a good fit?

Google AdWords Fundamentals ➤ Question 68

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it: …

Google AdWords Fundamentals ➤ Question 69

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Google AdWords Fundamentals ➤ Question 70

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how: …

Google AdWords Fundamentals ➤ Question 71

An advertiser should group their campaigns by: …

Google AdWords Fundamentals ➤ Question 72

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promoting your products with a mobile apps campaign on the Display Network?

Google AdWords Fundamentals ➤ Question 73

You have signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

Google AdWords Fundamentals ➤ Question 74

You would advise a client who is launching a new product line to advertise on the Google Display Network because it can: …

Google AdWords Fundamentals ➤ Question 75

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Google AdWords Fundamentals ➤ Question 76

Your ad can show on the Google Search Network when someone searches for terms that are similar to your: …

Google AdWords Fundamentals ➤ Question 77

A standard AdWords text ad is made up of: …

Google AdWords Fundamentals ➤ Question 78

What changes can you make to the Display Network campaign of a client who wants to drive awareness of their natural beauty brand?

Google AdWords Fundamentals ➤ Question 79

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Google AdWords Fundamentals ➤ Question 80

If you’d like your ads to be shown on certain sites across the Internet, you can add these websites as: …

Google AdWords Fundamentals ➤ Question 81

Which of these metrics is especially important to clients who are running a branding campaign?

Google AdWords Fundamentals ➤ Question 82

Your client wants to increase the number of people visiting his website. When analysing the data for his Search campaign, which metric do you most want to improve?

Google AdWords Fundamentals ➤ Question 83

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Google AdWords Fundamentals ➤ Question 84

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client‘s conversion rate?

Google AdWords Fundamentals ➤ Question 85

What’s a benefit of having muliple ads in an ad group?

Google AdWords Fundamentals ➤ Question 86

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

Google AdWords Fundamentals ➤ Question 87

Tony travels frequently. He needs to be able to make changes to his AdWords account while he‘s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following execpt: …

Google AdWords Fundamentals ➤ Question 88

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimise your client’s bidding strategy?

Google AdWords Fundamentals ➤ Question 89

Higher Quality Scores typically result in: …

Google AdWords Fundamentals ➤ Question 90

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

Google AdWords Fundamentals ➤ Question 91

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

Google AdWords Fundamentals ➤ Question 92

What‘s one of the main benefits of using ad extensions?

Google AdWords Fundamentals ➤ Question 93

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on holiday and don’t live in France. What would be an effective way to target this client’s customers?

Google AdWords Fundamentals ➤ Question 94

In order to appeal to customers on mobile devices, it’s important to: …

Google AdWords Fundamentals ➤ Question 95

What does „converted clicks“ measure?

Google AdWords Fundamentals ➤ Question 96

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids that you should set based on your: …

Google AdWords Fundamentals ➤ Question 97

One of your clients wants to know why a campaign went over the specified daily budget severeal days in a row. What would you explain to your client about how the AdWords system works?

Google AdWords Fundamentals ➤ Question 98

You want to generate leads with your AdWords campaigns by encouraging people to fill in an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

Google AdWords Fundamentals ➤ Question 99

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximise your client’s budget throughout all hours of the day?

Google AdWords Fundamentals ➤ Question 100

Which of the following items is not a component of the Quality Score?

Google AdWords Fundamentals ➤ Question 101

What’s a reason to use the „Search Network with Display Select“ campaign type?

Google AdWords Fundamentals ➤ Question 102

Why should you link your client’s AdWords account to Google’s Webmaster Tools?