Which statistic indicates how often a click has led to a conversion?


Google AdWords Fundamentals question 3:

Which statistic indicates how often a click has led to a conversion?

  • Cost-per-thousand impressions (CPM)
  • Conversion rate
  • Cost-per-conversion
  • Clickthrough rate (CTR)

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When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: …

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