When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's: ...


Google AdWords Fundamentals exam question 4:

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

  • Based on how much your product is worth
  • 50% of how much your product is worth
  • The same amount as the profit generated by your product
  • The same amount as the revenue generated by your product

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