When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's: ...


Google AdWords Fundamentals question 4:

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

  • 50% of how much your product is worth
  • based on how much your product is worth
  • the same amount as the profit generated by your product
  • the same amount as the revenue generated by your product

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Clyde wants to raise the profile of his dance school. A Display Network campaign can help him: …

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