Google AdWords Fundamentals exam question 4:
When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
- Based on how much your product is worth
- 50% of how much your product is worth
- The same amount as the profit generated by your product
- The same amount as the revenue generated by your product
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