Google AdWords Fundamentals exam question 6:
When setting up a Search Network campaign for a client, you want to maximise the number of clicks that their ads can get. Which bidding strategy should you use to achieve this goal?
- Cost-per-acquisition (CPA)
- Manual cost-per-click (CPC)
- Cost-per-thousand impressions (CPM)
- Automatic cost-per-click (CPC)
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