When setting up a Search Network campaign for a client, you want to maximise the number of clicks that their ads can get. Which bidding strategy should you use to achieve this goal?


Google AdWords Fundamentals exam question 6:

When setting up a Search Network campaign for a client, you want to maximise the number of clicks that their ads can get. Which bidding strategy should you use to achieve this goal?

  • Cost-per-acquisition (CPA)
  • Manual cost-per-click (CPC)
  • Cost-per-thousand impressions (CPM)
  • Automatic cost-per-click (CPC)

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Clyde wants to raise the profile of his dance school. A „Display Network only“ campaign can help him: …

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Negative keywords can help advertisers to refine the targeting of their ads by: …

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