Negative keywords can help advertisers better target their ads by: ...


Google AdWords Fundamentals question 7:

Negative keywords can help advertisers better target their ads by:

  • raising the average position of their ads
  • reducing their campaign’s daily budget recommendations
  • increasing the number of relevant Display Network placements
  • reducing the number of irrelevant clicks

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Question 6:

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

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Question 8:

All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

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Google AdWords Fundamentals

Google AdWords Fundamentals questions