Google AdWords Fundamentals question 7:
Negative keywords can help advertisers better target their ads by:
- raising the average position of their ads
- reducing their campaign’s daily budget recommendations
- increasing the number of relevant Display Network placements
- reducing the number of irrelevant clicks
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All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?