Negative keywords can help advertisers to refine the targeting of their ads by: ...


Google AdWords Fundamentals exam question 7:

Negative keywords can help advertisers to refine the targeting of their ads by:

  • raising the average position of their ads.
  • reducing the number of irrelevant clicks.
  • reducing their campaign’s daily budget recommendations.
  • increasing the number of relevant Display Network placements.

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Question 6:

When setting up a Search Network campaign for a client, you want to maximise the number of clicks that their ads can get. Which bidding strategy should you use to achieve this goal?

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Question 8:

All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of £1.00 for your ads, and if the next most competitive bid is £0.50 for the same ad position, what is the actual amount you’d pay for that click?

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