All other things being equal, if you've set a maximum cost-per-click (max. CPC) bid of £1.00 for your ads, and if the next most competitive bid is £0.50 for the same ad position, what is the actual amount you'd pay for that click?


Google AdWords Fundamentals exam question 8:

All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of £1.00 for your ads, and if the next most competitive bid is £0.50 for the same ad position, what is the actual amount you’d pay for that click?

  • 0.5
  • 0.51
  • 1
  • 1.01

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A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

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