A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?


Google AdWords Fundamentals question 9:

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

  • Specific terms about the benefits of running
  • Generic terms about different types of women’s shoes
  • Specific terms about the shoe brand and model your client is selling
  • Generic terms about running and running shoes

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