Which of the following items is not a component of the Quality Score?


Google AdWords Fundamentals question 100:

Which of the following items is not a component of the Quality Score?

  • Expected clickthrough rate (CTR)
  • Ad relevance
  • Landing page experience
  • Maximum cost-per-click (max. CPC) bid

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Why might you use the Search Network campaigns with Display opt-in campaign type?

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