Google AdWords Fundamentals exam question 102:
Why should you link your client’s AdWords account to Google’s Webmaster Tools?
- See how your ads perform when triggered by actual searches
- See which campaigns have the biggest changes in clicks, costs and conversions
- See if people reach your client’s website via ads or organic search results
- See how often your ads rank higher in search results than those of other advertisers participating in the same auction
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