Why should you link your client's AdWords account to Google's Webmaster Tools?

Google AdWords Fundamentals question 102:

Why should you link your client’s AdWords account to Google’s Webmaster Tools?

  • See if people reach your client’s website via ads or organic search results
  • See how your ads perform when triggered by actual searches
  • See which campaigns have the biggest changes in clicks, costs and conversions
  • See how often your ads rank higher in search results than those of other advertisers participating in the same auction

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