When someone clicks your ad, the actual amount you're charged will be: ...


Google AdWords Fundamentals exam question 11:

When someone clicks your ad, the actual amount you’re charged will be:

  • The minimum needed to hold your ad position, but never less than 50% of your maximum cost-per-click (max. CPC) bid
  • The minimum needed to hold your ad position, but never more than 120% of your maximum cost-per-click (max. CPC) bid
  • The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
  • The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit

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Julian wants to reach potential customers based on the type of device that they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

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