Each campaign in your AdWords account should have a single: ...


Google AdWords Fundamentals question 13:

Each campaign in your AdWords account should have a single:

  • ad group
  • landing page
  • maximum cost-per-click (max. CPC) bid
  • business goal

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Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

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Why should you link your client’s AdWords account to Search Console?

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