Why should you link your client's AdWords account to Search Console?

Google AdWords Fundamentals question 14:

Why should you link your client’s AdWords account to Search Console?

  • See how your ads performed when triggered by actual searches
  • See which campaigns have the biggest changes in clicks, costs, and conversions
  • See how often your ads rank higher in search results than those of other advertisers participating in the same auction
  • See if people reach your client’s website via ads or organic search results

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Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when reorganizing this client’s keywords?

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