When people search for your client's watch repair business, they use very specific terms like


Google AdWords Fundamentals exam question 18:

When people search for your client’s watch repair business, they use very specific terms like „vintage watch repairs“. To show your ads for these searches, you’ll want to use:

  • Negative match keywords
  • Broad match keywords
  • Exact match keywords
  • Phrase match keywords

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Using the paid & organic report for her travel website, Karen has noticed a relatively high organic clicks/query rate for the search query Spain holidays. What does this mean?

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