By monitoring ad campaign performance, an advertiser may obtain the information needed to: ...


Google AdWords Fundamentals question 22:

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

  • create separate AdWords accounts for low-performing keywords
  • determine if campaigns are meeting overall marketing and conversion goals
  • create duplicate ad groups with identical keywords and different ad variations
  • compare campaign performance to that of other advertisers

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Question 21:

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

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Question 23:

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for this ad?

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Google AdWords Fundamentals

Google AdWords Fundamentals questions