Google AdWords Fundamentals question 24:
What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
- Add sitelinks to your ads to make them even more prominent
- Make sure all of these search terms are included as keywords, regardless of relevance
- Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
- Add search terms that are not leading to many clicks as negative keywords
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Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?