What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?


Google AdWords Fundamentals exam question 24:

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

  • Add search terms that are not leading to many clicks as negative keywords
  • Add sitelinks to your ads to make them even more prominent
  • Make sure all of these search terms are included as keywords, regardless of relevance
  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

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Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for this ad?

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Donna sells T-shirts featuring vintage album covers. She wants people searching for unusual T-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

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