When building a keyword list for a Display Network campaign, you should do which of the following: ...


Google AdWords Fundamentals exam question 27:

When building a keyword list for a Display Network campaign, you should do which of the following:

  • Use Display Campaign Optimiser to identify new keywords
  • Include keywords that are related to the websites that your customers visit
  • Only use Keyword Planner to identify new keywords
  • Only include exact match keywords

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An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should bei most important for this advertiser when deciding keyword bids?

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