Google AdWords Fundamentals question 29:
Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
- Traditional media generates exposure, but online advertising campaigns can guarantee sales
- Traditional media are not always measurable, but online campaigns are highly measurable and you can analyze your click data
- Online advertising is always less expensive than traditional media
- Traditional media typically requires a predetermined quaterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
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