Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?


Google AdWords Fundamentals question 29:

Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

  • Traditional media generates exposure, but online advertising campaigns can guarantee sales
  • Traditional media are not always measurable, but online campaigns are highly measurable and you can analyze your click data
  • Online advertising is always less expensive than traditional media
  • Traditional media typically requires a predetermined quaterly budget, but online advertising usually lets you set your budget once a month at a fixed amount

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An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

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While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to: …

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