Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?


Google AdWords Fundamentals exam question 29:

Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

  • Traditional media typically require a predetermined quaterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
  • Online advertising is always less expensive than traditional media
  • Traditional media generate exposure, but online advertising campaigns can guarantee sales
  • Traditional media are not always measurable, but online campaigns are highly measurable and you can analyse your click data

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An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should bei most important for this advertiser when deciding keyword bids?

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While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to: …

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