Google AdWords Fundamentals exam question 30:
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
- Create ads that are relevant to all keywords
- Create multiple ads for each keyword
- Create only one ad that’s relevant to all keywords
- Create a different ad for each keyword
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When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?