Google AdWords Fundamentals exam question 34:
Research for a client who owns used car dealership shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
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Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are £100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?