Anne-Marie's business goal is to generate online sales of her handmade purses. Her AdWords costs are £100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?


Google AdWords Fundamentals exam question 35:

Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are £100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

  • Number of clicks on her ads and revenue that they generated
  • Costs to produce her purses and revenue generated from her ads
  • How many times her ads have been viewed and clicked
  • Number of clicks on her ads and costs to produce her purses

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Research for a client who owns used car dealership shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

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What happens as a result of a search campaign consistently meeting its daily budget?

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