Google AdWords Fundamentals exam question 36:
What happens as a result of a search campaign consistently meeting its daily budget?
- Higher average cost-per-clicks (CPCs)
- Accelerated ad delivery
- Fewer sites targeted at once
- Missed potential ad impressions
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Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are £100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?