Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?


Google AdWords Fundamentals exam question 37:

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

  • Increase bids for ads with the lowest average position and click-through rate (CTR)
  • Increase bids on relevant keywords with low clicks and click-through rate (CTR)
  • Broaden his keyword list for ads with lowest click-through rate (CTR)
  • Add new relevant keywords and remove keywords with low click-through rate (CTR)

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What happens as a result of a search campaign consistently meeting its daily budget?

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You would choose to advertise on the Google Search Network if you wanted to: …

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