An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from AdWords, what can you do to start maximising results for profit?


Google AdWords Fundamentals exam question 39:

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximising results for profit?

  • Test only one version of your ad text
  • Test different cost-per-click (CPC) bids
  • Delete keywords that are generating the most clicks
  • Lower the cost-per-click (CPC) bids and increase the budget

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You would choose to advertise on the Google Search Network if you wanted to: …

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Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend that she use?

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