An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from AdWords, what can you do to start maximizing results for profit?


Google AdWords Fundamentals question 39:

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

  • Test different cost-per-click (CPC) bids
  • Lower the cost-per-click (CPC) bids and increase the budget
  • Delete keywords that are generating the most clicks
  • Test only one version of your ad text

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Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

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