Google AdWords Fundamentals exam question 39:
An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximising results for profit?
- Test only one version of your ad text
- Test different cost-per-click (CPC) bids
- Delete keywords that are generating the most clicks
- Lower the cost-per-click (CPC) bids and increase the budget
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