Conversion Optimiser can help drive conversions by using your conversion history and: ...


Google AdWords Fundamentals exam question 44:

Conversion Optimiser can help drive conversions by using your conversion history and:

  • Cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  • Cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  • Cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
  • Cost-per-click (CPC) goals to raise your bid when a conversion is more likely

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On the Display Network, your ads is eligible to show on a web page if your: …

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If you want to direct people to specific pages on your website from your ad, you can create an ad that uses: …

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