Google AdWords Fundamentals question 48:
An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?
- Delete the keyword and add a synonym of the keyword to the campaign
- Delete the keyword and use Keyword Planner to find more relevant keywords
- Modify the ad associated with that keyword to direct to a highly-relevant landing page
- Set an ad group bid adjustment of +20% for that keyword
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