An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?


Google AdWords Fundamentals question 48:

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

  • Delete the keyword and add a synonym of the keyword to the campaign
  • Delete the keyword and use Keyword Planner to find more relevant keywords
  • Modify the ad associated with that keyword to direct to a highly-relevant landing page
  • Set an ad group bid adjustment of +20% for that keyword

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A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

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Question 49:

Your client wants to improve her ad position. What would you recommend?

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