You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by: ...


Google AdWords Fundamentals exam question 50:

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

  • Creating ads that link to a generic landing page
  • Creating ads that include terms or phrases that people are searching for
  • Creating relevant ads and keywords, but not using ad extensions
  • Creating relevant keywords and ads, and using ad extensions

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