Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of the Quality Score, and: ...


Google AdWords Fundamentals question 51:

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of the Quality Score, and:

  • your historical conversion rate
  • the expected impact of extensions and other ad formats
  • the search ranking of your website
  • the daily budget you’ve set

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You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by: …

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What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

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Google AdWords Fundamentals

Google AdWords Fundamentals questions