Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of the Quality Score and: ...


Google AdWords Fundamentals exam question 51:

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of the Quality Score and:

  • Your historical conversion rate
  • The expected impact of extensions and other ad formats
  • The search ranking of your website
  • The daily budget that you’ve set

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