Cliff just started working with a client who has a very disorganized AdWords account. What's an effective way for him to begin restructuring his client's account?


Google AdWords Fundamentals question 55:

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

  • Create campaigns based on the structure of his client’s website
  • Create multiple campaigns, each with a set of related keywords
  • Create one campaign for all the products his client offers
  • Create one campaign with a broad selection of keywords

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What report can help you identify opportunities to improve your keywords and ads?

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Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

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