Cliff has just started working with a client who has a very disorganised AdWords account. What's an effective way for him to begin restructuring his client's account?


Google AdWords Fundamentals exam question 55:

Cliff has just started working with a client who has a very disorganised AdWords account. What’s an effective way for him to begin restructuring his client’s account?

  • Create one campaign with a broad selection of keywords
  • Create one campaign for all the products that his client offers
  • Create multiple campaigns, each with a set of related keywords
  • Create campaigns based on the structure of his client’s website

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Print, TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

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