Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?


Google AdWords Fundamentals question 56:

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

  • Online campaigns are highly measurable an can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI ist positive.
  • Budgets for online campaigns can only be set once annually and require a fixed commitment.
  • Budgets cannot be applied to online campaigns due to constant changes in traffic.
  • Online campaigns generate clicks, whereas other channels generate exposure.

How much is your time worth to you?

You want to get quicker through the Google AdWords Fundamentals exam with all answers?

Our questions with answers and solutions + Link to Google help in 1 PDF file 🙂

Set up with loosing time and nerves?

Order now, pay, get the PDF instant per Mail:

PDF Google AdWords Fundamentals


➤ Previous question:
Question 55:

Cliff has just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

➤ Next question:
Question 57:

Data shows that the audience for a client’s running shoe store is women aged 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

➤ List of questions:
Google AdWords Fundamentals

Google AdWords Fundamentals questions