Data shows that the audience for a client's running shoe store is women aged 35 to 50. How can you optimise this client's Display Network campaign based on your research?


Google AdWords Fundamentals exam question 57:

Data shows that the audience for a client’s running shoe store is women aged 35 to 50. How can you optimise this client’s Display Network campaign based on your research?

  • Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
  • Add demographic and age targeting to show ads to people in this audience
  • Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
  • Set up a remarketing list to show ads to women who have previously visited your client’s website

How much is your time worth to you?

You want to get quicker through the Google AdWords Fundamentals exam with all answers?

Our questions with answers and solutions + Link to Google help in 1 PDF file 🙂

Set up with loosing time and nerves?

Order now, pay, get the PDF instant per Mail:

PDF Google AdWords Fundamentals


➤ Previous question:
Question 56:

Print, TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

➤ Next question:
Question 58:

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

➤ List of questions:
Exam questions

List of questions Google AdWords Fundamentals