Data shows that the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's Display Network campaign based on your research?


Google AdWords Fundamentals question 57:

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

  • Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
  • Add demographic and age targeting to show ads to people in this audience
  • Set up a remarketing list to show ads to women who have previously visited your client’s website
  • Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads

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Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

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An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

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