Google AdWords Fundamentals exam question 57:
Data shows that the audience for a client’s running shoe store is women aged 35 to 50. How can you optimise this client’s Display Network campaign based on your research?
- Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
- Add demographic and age targeting to show ads to people in this audience
- Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
- Set up a remarketing list to show ads to women who have previously visited your client’s website
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Print, TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?