An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?


Google AdWords Fundamentals exam question 58:

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

  • Improve Quality Score and decrease cost-per-click (CPC) bid
  • Improve Quality Score and increase cost-per-click (CPC) bid
  • Decrease cost-per-click (CPC) bid and decrease daily budget
  • Decrease cost-per-click (CPC) bid and increase daily budget

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Data shows that the audience for a client’s running shoe store is women aged 35 to 50. How can you optimise this client’s Display Network campaign based on your research?

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