An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser's ad showing in the top position?


Google AdWords Fundamentals question 58:

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

  • Decrease cost-per-click (CPC) bid and decrease daily budget
  • Improve Quality Score and increase cost-per-click (CPC) bid
  • Improve Quality Score and decrease cost-per-click (CPC) bid
  • Decrease cost-per-click (CPC) bid and increase daily budget

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Data shows that the audience for a client’s running shoe store is women aged 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

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How much are you charged for a click on your AdWords ad?

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