You can use Keyword Planner to identify: ...

Google AdWords Fundamentals exam question 59:

You can use Keyword Planner to identify:

  • The amount of traffic that potential keywords might get
  • Web pages where your ad can appear based on your keywords
  • Which text ads are performing best based on your keywords
  • The number of negative keywords you should add

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Question 58:

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

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How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

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