How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?


Google AdWords Fundamentals exam question 60:

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

  • CPC bids are effectively converted to CPM bids
  • CPM bids are effectively converted to CPC bids
  • CPC and CPM bids only compete against bids of the same type
  • Ads using CPC bids are not allowed to compete on the Display Network

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A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimise this client‘s campaign to help achieve the goal?

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