Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it: ...


Google AdWords Fundamentals exam question 68:

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

  • Measures trends relating to the search terms people have used before seeing your ad
  • Automatically gives you personal details about the people who convert
  • Focuses on getting customers to complete an online purchase
  • Shows you which ads lead to customer actions that have value for your business

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Question 67:

Tom wants to promote his windscreen repair company’s emergency service by reaching people exactly when they’re searching for help. Which campaign type is a good fit?

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Question 69:

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

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