Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?


Google AdWords Fundamentals question 69:

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

  • Use a location bid adjustment to increase bids for customers in Tokyo
  • Use the user location report to understand if people who click your ads are located in Tokyo
  • Create a separate ad group to target ads and bids for Tokyo
  • Refine where your ads show by adding the keyword “Tokyo”

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