Google AdWords Fundamentals question 74:
Maria noticed last month that her ad often showed up beside a competitor‘s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
- Use the Search terms report to see the terms people were searching for when her ad was shown.
- Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
- Use the paid & organic report to see how often her website pages are showing in Google‘s free organic search results
- Track the clicks and clickthrough rate (CTR) of her ad campaign
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