Google AdWords Fundamentals question 78:
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
- Add affinity audiences targeting people interested in green living and beauty
- Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
- Use a balanced combination of broad-, exact-, and phrase-matched keywords
- Target large metropolitan areas where people are more likely to encounter her product
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