What changes can you make to the Display Network campaign of a client who wants to drive awareness of their natural beauty brand?


Google AdWords Fundamentals exam question 78:

What changes can you make to the Display Network campaign of a client who wants to drive awareness of their natural beauty brand?

  • Increase the daily budget and add text ads with clear call-to-actions like „Buy now“
  • Add display ads and affinity audiences targeting people interested in green living and beauty
  • Use a balanced combination of broad, exact, and phrase-matched keywords
  • Target large metropolitan areas where people are more likely to encounter her product

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A standard AdWords text ad is made up of: …

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When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

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