Which targeting option should an advertiser use when trying to reach 25-30 year old males?


Google AdWords Fundamentals question 81:

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

  • Keyword targeting
  • Contextual targeting
  • Demographic targeting
  • Interest category targeting

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Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

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