Your client wants to increase the number of people visiting his website. When analysing the data for his Search campaign, which metric do you most want to improve?


Google AdWords Fundamentals exam question 82:

Your client wants to increase the number of people visiting his website. When analysing the data for his Search campaign, which metric do you most want to improve?

  • Clicks
  • Click-through rate (CTR)
  • Conversion rate
  • Impressions

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Which of these metrics is especially important to clients who are running a branding campaign?

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When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

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