Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?


Google AdWords Fundamentals question 82:

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

  • Clickthrough rate (CTR)
  • Clicks
  • Impressions
  • Conversion rate

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Which targeting option should an advertiser use when trying to reach 25-30 year old males?

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When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

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