Your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client‘s conversion rate?


Google AdWords Fundamentals exam question 84:

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client‘s conversion rate?

  • Increase the average daily budget for the campaign
  • Broaden the list of keywords to rech more potential customers
  • Make sure the landing page is closely related to the ad
  • Increase the cost-per-click (CPC) bid for low-performing keywords

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When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

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What’s a benefit of having muliple ads in an ad group?

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