Google AdWords Fundamentals question 84:
Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client‘s conversion rate?
- Broaden the list of keywords to reach more potential customers
- Make sure the landing page is closely related to the ad
- Increase the average daily budget for the campaign
- Increase the cost-per-click (CPC) bid for low-performing keywords
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