Google AdWords Fundamentals question 85:
What’s a benefit of having muliple ads in an ad group?
- When using optimize for clicks, AdWords will automatically rotate your ads and give the best performing ones a better chance of showing more often
- Ads are only eligible to show ad extensions if there’s more than one ad in that ad group
- AdWords will automatically match each ad to the keywords it’s most relevant to
- Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group
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When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?