What's a benefit of having muliple ads in an ad group?


Google AdWords Fundamentals exam question 85:

What’s a benefit of having muliple ads in an ad group?

  • Ads are only eligible to show at the top of the page if there is more than one ad in that ad group
  • Ads are only eligible to show ad extensions if there is more than one ad in that ad group
  • AdWords will automatically match each ad to the keywords that it’s most relevant to
  • AdWords will automatically rotate your ads and show the best-performing ones more often

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Question 84:

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client‘s conversion rate?

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Question 86:

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

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