Google AdWords Fundamentals question 87:
Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following execpt:
- Refresh data to reflect the latest statistics on his cost-per-click (CPC) campaign
- Copy or move items between ad groups and campaigns
- Undo and redo multiple changes while editing his campaigns
- Manage, edit, and view multiple accounts at the same time
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When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?