Google AdWords Fundamentals question 90:
Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
- Use the Search term report to show which search terms lead to the most clicks on his ads
- Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
- Use the top movers report to show which campaigns have seen the biggest change in clicks since last month
- Use the paid & organic report to show when his website appears in organic search, with no associated ads
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