Google AdWords Fundamentals question 91:
Which bid strategy should Sara use if her goal is to get more people to call her local catering business?
- Cost-per-view (CPV)
- Cost-per-acquisition (CPA)
- Cost-per-click (CPC)
- Cost-per-thousand-impressions (CPM)
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➤ Previous question:
Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?