What‘s one of the main benefits of using ad extensions?


Google AdWords Fundamentals exam question 92:

What‘s one of the main benefits of using ad extensions?

  • Extensions increase your reach by showing your ad on more advertising networks
  • Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
  • Extensions provide additional information to make your ads more relevant to customers
  • Extensions are automated so you don’t have to create your ads

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Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

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Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on holiday and don’t live in France. What would be an effective way to target this client’s customers?

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