Google AdWords Fundamentals question 92:
What’s one of the main benefits of using ad extensions?
- Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
- Extensions provide additional information to make your ads more relevant to customers
- Extensions increase your reach by showing your ad on more advertising networks
- Extensions are automated so you don’t have to create your ads
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Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?