When setting up a campaign, you can use Display Planner to get an idea of the budget and bids that you should set based on your: ...


Google AdWords Fundamentals exam question 96:

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids that you should set based on your:

  • Historical cost-per-click (CPC) estimates for your keyword and placement ideas
  • Historical conversion rate estimates for your keyword and placement ideas
  • Traffic estimates for your keyword ideas
  • Traffic estimates for your placement ideas

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What does „converted clicks“ measure?

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One of your clients wants to know why a campaign went over the specified daily budget severeal days in a row. What would you explain to your client about how the AdWords system works?

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