One of your clients wants to know why a campaign went over the specified daily budget severeal days in a row. What would you explain to your client about how the AdWords system works?


Google AdWords Fundamentals exam question 97:

One of your clients wants to know why a campaign went over the specified daily budget severeal days in a row. What would you explain to your client about how the AdWords system works?

  • To show an ad more often, AdWords charges more than the average daily budget amount multiplied by 30.4
  • Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4
  • AdWords automatically increases the maximum cost-per-click (max. CPC) bid to show an ad higher in Google search results
  • Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies

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When setting up a campaign, you can use Display Planner to get an idea of the budget and bids that you should set based on your: …

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You want to generate leads with your AdWords campaigns by encouraging people to fill in an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

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